Leverage creative, strategic, marketing, and digital technology to help financial advisors and their clients work and live better.
Since 2007, our award-winning web & digital team has helped hundreds of firms serve millions of users. Our work brings new leads, and enriches existing client relationships so firms can focus on improving the financial health of clients, client families, businesses, and communities.
Users Visiting Our Work in 2021
Average Client AUM Increase While Using Our Platform
Est. Individuals w/ Improved Financial Health
Websites Donated to Local Charities
Meals Made & Served to the Homeless
Impact = Empathy + Expertise
We believe true impact is a result of endeavoring to empathize with someone else, understanding the problem(s) they are facing, and then creating a unique offering to solve them.
Simple is the most powerful.
The hardest thing in life, business, marketing, branding, and web is to remain simple, but it is simultaneously the most effective. More is not usually better in most cases.
Always build to last.
Our experience continues to prove that data-backed, high quality, well-built strategy & digital platforms will withstand the test of time, changing of markets, and the world, every time.
Leave things better than you found them.
Whether it’s cleaning your place at the table, or updating a client website, we believe in leaving things in a better state than we found them, and improving life for the next person.
Sustainability - Reduce, remove, recycle wherever possible.
The perfection of nature’s ecosystem is no accident. It is both simple, and complex. Nothing is wasted. We are constantly working to reduce our carbon footprint, remove unnecessary processes, code, and systems, while recycling and giving back to the environment however we can.
We value relationships, clients, team members, our families, and community over sales, leads, traffic, and everything else. This means prioritizing honesty, trust, integrity, privacy, personal data safety, and accessibility.
Helping those who need it.
We believe in making the world a better place, and it starts with the person right next to us.
Executive Team Members
Founder, Human Experience Researcher
Kelley, B.S., specializes in Human Experience in enterprise architectures. He has worked with the US Navy, Federal Aviation Administration, Fortune 100 corporations, manufacturers, colleges, financial advisor firms, and hundreds of orgs. He has exhibited at trade conferences, Gartner Enterprise Content Management in Las Vegas, Search Engine Strategies NYC. He is an ILY Certified Yoga Teacher, and is into: fitness, food as medicine, fungi, crossfit, meditating, and the subconscious mind.
Kaplan, B.A. graduated from Rutgers University in Graphic Design in 2004 and has worked for a finance-based agency for 8 years prior to building Muir Edison. Whether working in the wee hours on a project with the close-knit crew at Muir or enjoying time in the great outdoors, Ari draws inspiration from his beautiful family and amazing friends.
Content & WordPress Director
Peirson, B.S. has over 12 years experience in a variety of enterprise-level clients, including one of the largest, oldest Fortune 100 financial institutions in the world. Sara has a BS in Communications from the State University of New York Brockport. She was awarded the Junior League of Syracuse's New Member of the Year award for her efforts assisting charities throughout the CNY region.
Master Front End Developer
Social Media Maven
Spears, holds an MBA in Finance & Marketing and is experienced in the banking, healthcare, and tech sectors. Tatiana has worked with top brands such as Nintendo, Whole Foods, General Electric, SAP and Coinbase. When she's not working on social strategy, she's baking to French music, hiking with her family, or fawning over her overworked Nespresso machine.
Web Design Knight
Curry, BFA, specializes in brand and UI design. His work spans across several industries including medical, hospitality and blockchain technology. Mike graduated from West Chester University of Pennsylvania in 2018 with a BFA in Graphic and Interactive Design. With a passion for art and design he enjoys refining his skills across all mediums.
In the Community
All Saints Syracuse
Muir Edison donated web, digital, and communication platform assistance to this small but fervent community dedicated to service, radical inclusion, and helping those less fortunate.
Muir Edison helped plan, execute, and achieve the largest volunteer class in FrancisCorp's history this year (2021) despite the pandemic and reduced volunteering worldwide. For a year, these volunteers will help run homeless shelters, soup kitchens, refugee programs, pre-school programs, child services and more throughout the Syracuse community.
Upstate Children’s Hospital
Upstate Golisano Children’s Hospital opened in 2009, with the mission to provide safe, effective, innovative and family centered care for children in the Central New York region. Today we serve children and families across 17 counties and treat over 100,000 pediatric encounters per year. Muir supports the hospital's ongoing mission.
Either call us: (315) 484-5989,
Or fill out the form on the right, and we'll call you.
In our first call: We will review the Web & Digital Discovery Assessment together. The Discovery meeting is a learning meeting, designed to help us understand you, your firm, the issues you're having now, and start to formulate the role web & digital will play in your strategic plan, and long term goals. We look forward to meeting you.